In this episode of Mobility Redefined, Dr Kaan Yildizgoz speaks with Joan Bigas, Director of Mobility for the Metropolitan Area of Barcelona (AMB), about the city’s bold and strategic approach to transforming urban mobility. Joan outlines Barcelona’s twin priorities of digitalisation and decarbonisation, highlighting successful initiatives such as low emission zones, electric and hydrogen buses, and the ongoing deployment of shared mobility services.
The discussion offers valuable insights into the challenges of infrastructure, procurement, and regulation – especially when balancing innovation with public interest. Joan also explains how the AMB manages governance across 36 municipalities and supports both public and private operators with the infrastructure needed for a sustainable transition.
With clear examples and honest reflections, this episode provides practical lessons for urban mobility professionals and public transport leaders navigating the future of transport in their own cities.
Chapter Timings
00:00 Introduction to Mobility Redefined Podcast
00:25 Meet Mr. Joan Bigas: Director of Mobility for Barcelona
01:33 Barcelona’s Vision for Sustainable Mobility
04:52 Decarbonisation Strategies: Low Emission Zones and Superblocks
10:26 Electrification of Barcelona’s Bus Fleet
14:52 Regulating Shared Mobility in Barcelona
20:05 Multimodal Integration and Mobility as a Service
21:56 Final Thoughts and Future Vision
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Host: Dr. Kaan Yildizgoz
Producer: Mike Cartmel
Executive Producer: Darren Turpin
Special thanks to:
Brand design: Tina Olagundoye
Digital Media: Belén Iturrioz Campo
Marketing content and Mobility Redefined newsletter: Mike Cartmel
If you have a question or comment, email us at mike.cartmel@modaxo.com
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